ChatGPT's influence on customer experience in digital marketing: Investigating the moderating roles

Osama Ahmed Abdelkader

Marketing Department

Research output: Contribution to journal › Article › peer-review

56 Scopus citations

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Imam Abdulrahman Bin Faisal University Researcher Yields New Study Findings on Science and Technology (ChatGPT's influence on customer experience in digital marketing: Investigating the moderating roles)
Abdelkader, O.
18/08/23
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