Deepfake disruption: Leveraging AI for marketing innovation and financial resilience

Tushar K. Savale; Sandeep M. Kamble; Dilpreet Kaur; Mohammad Ahsan

Deepfake disruption: Leveraging AI for marketing innovation and financial resilience

Tushar K. Savale^*
, Sandeep M. Kamble
, Dilpreet Kaur
, Mohammad Ahsan

^*Corresponding author for this work

Physical Therapy Department

Sri Balaji Uiversity

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Deepfake technology is about to bring a tremendous revolution for leveraging AI for market innovation and financial resilience. For a particular business, marketing and finance are considered to be significant parameters for its future upliftment and growth. In today's world, where the acceptance of artificial intelligence in the field of business is rapidly increasing, it is necessary to take a grip on the recent advancements in the field of new sophisticated technology. Present research tries to bring insight into the utility of profound fake disruption through AI in order to foster marketing innovation and financial resilience.

Original language	English
Title of host publication	Mastering Deepfake Technology
Subtitle of host publication	Strategies for Ethical Management and Security
Publisher	River Publishers
Pages	255-270
Number of pages	16
ISBN (Electronic)	9788743801122
ISBN (Print)	9788743801139
State	Published - 22 Apr 2025

Cite this

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Deepfake disruption: Leveraging AI for marketing innovation and financial resilience

Abstract

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