Investigating Performance Outcomes under Institutional Pressures and Environmental Orientation Motivated Green Supply Chain Management Practices

Purpose: The study investigates the role of institutional pressures and environmental orientation in implementing green supply chain practices (GSCPs) in firms. The aim is to construct a comprehensive model based on institutional theory (InT) and resource-based view (RBV) that will help study the effect of GSCPs on performance-based outcomes of industrial firms. Study Design: The study adopted a cross-sectional design, and data were collected from 351 supply chain management professionals from different manufacturing companies in Saudi Arabia. Furthermore, a questionnaire was structured to collect data, and the hypothesis of the study was tested using the PLS-SEM modeling. Findings: The study findings showed a significant effect of institutional pressure on GSCPs. Also, another significant impact of environmental orientation on GSCPs was noted. Lastly, GSCPs of manufacturing companies have a significantly positive effect on economic and ecological performances. Originality: This paper is one of the first to include institutional theory, the resource-based view, institutional pressures, environmental orientation, GSCPs, and company performances outcomes. Also, the paper provides details about performance outcomes by scattering Green Supply Chain Management (GSCM) practices and gives direction to managers for the successful implementation of these practices.