Revealing internal stakeholders’ perceptions of developing ‘Brand Alexandria’

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Destination Marketing
Subtitle of host publication	An International Perspective
Publisher	Taylor and Francis
Pages	67-78
Number of pages	12
ISBN (Electronic)	9781317517801
ISBN (Print)	9781138941328
DOIs	https://doi.org/10.4324/9781315720050
State	Published - 1 Jan 2016
Externally published	Yes

Access to Document

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title = "Revealing internal stakeholders{\textquoteright} perceptions of developing {\textquoteleft}Brand Alexandria{\textquoteright}",

author = "Sally Khalil and Osama Ibrahim",

year = "2016",

month = jan,

day = "1",

doi = "10.4324/9781315720050",

language = "English",

isbn = "9781138941328",

pages = "67--78",

booktitle = "Destination Marketing",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - Revealing internal stakeholders’ perceptions of developing ‘Brand Alexandria’

AU - Khalil, Sally

AU - Ibrahim, Osama

PY - 2016/1/1

Y1 - 2016/1/1

UR - https://www.scopus.com/pages/publications/84960455181

U2 - 10.4324/9781315720050

DO - 10.4324/9781315720050

M3 - Chapter

AN - SCOPUS:84960455181

SN - 9781138941328

SP - 67

EP - 78

BT - Destination Marketing

PB - Taylor and Francis

ER -