@inproceedings{6d3bd9019d7d415ba3ac4a4bc42d53e2,
title = "Search Convenience and Access Convenience: The Difference Between Website Shopping and Mobile Shopping",
abstract = "Now a day we use online platforms for everything in our daily life. Using shopping online via mobile application and shopping via online website become a typical procedure in our daily life. People like to do shopping online, but we still did not know the different between shopping via mobile apps and website adoption in term of access convenience and search convenience. This study aimed to investigate the different between shopping via mobile apps and website adoption in term of access convenience and search convenience. This study used a sample of 143 participant to measure the adoption of shopping online via both website and mobile shopping. The collected data analyzed using SPSS. The results show that mobile apps is more adopted in term of accessibility but website shopping is more adopted in term searchability. This study did not find significant difference it term of total adoption of both website and mobile shopping. The future researchers could focus in measuring the difference in term of usability and security which we assume could bring a valid result.",
keywords = "Access convenience, Behavioural intention, Online shopping, Search convenience",
author = "Ibrahim Almarashdeh and Eldaw, \{Kamal Eldin\} and Mutasem AlSmadi and Usama Badawi and Firas Haddad and Abdelkader, \{Osama Ahmed\} and Ghaith Jaradat and Ayman Alkhaldi and Yousef Qawqzeh",
note = "Publisher Copyright: {\textcopyright} 2020, Springer Nature Switzerland AG.; 10th International Conference on Soft Computing and Pattern Recognition, SoCPaR 2018 ; Conference date: 13-12-2018 Through 15-12-2018",
year = "2020",
doi = "10.1007/978-3-030-17065-3\_4",
language = "English",
isbn = "9783030170646",
series = "Advances in Intelligent Systems and Computing",
publisher = "Springer Verlag",
pages = "33--42",
editor = "Madureira, \{Ana Maria\} and Ajith Abraham and Niketa Gandhi and Catarina Silva and M{\'a}rio Antunes",
booktitle = "Proceedings of the 10th International Conference on Soft Computing and Pattern Recognition (SoCPaR 2018)",
}