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Anticipating user desires: predicting software product feature demand through consumer behavioral analytics

Research output: Contribution to journal › Article › peer-review

Abstract

In this study, we introduce the Dynamic Behavioral Feature Predictor (DBFP), a machine learning model designed to predict feature demands for software products based on consumer behavioral analytics. The model leverages advanced techniques such as Deep Convolutional Neural Networks (1D CNN) and Long Short-Term Memory (LSTM) networks to identify complex user behavior patterns. We demonstrate that DBFP achieves a high accuracy of 99%, outperforming established models such as LSTM and 1D CNN in extensive comparative experiments. Although the model shows promising performance, we note that its accuracy may be sensitive to data quality, and further research is needed to evaluate its robustness in real-world applications. DBFP excels at identifying diverse user behavior types, offering tailored recommendations for software features that align with individual user preferences. This paper highlights the potential of behavioral analytics in personalizing software development, enhancing the user experience, and improving the efficiency of feature prioritization. By bridging the fields of machine learning, big data (BD), and software personalization, DBFP lays the foundation for future advancements in user-centric software engineering. This study not only contributes to the field of predictive analytics but also opens new avenues for applying behavioral insights to software design and development.

Original languageEnglish
Article number1931695
JournalFrontiers in Big Data
Volume9
DOIs
StatePublished - 2026

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  2. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure

Keywords

  • consumer behavioral analytics
  • data mining
  • predictive analytics
  • sequential pattern mining
  • software product development

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