THE MODERATING EFFECT OF VOLUNTARINESS OF USE AND TECHNOLOGY AWARENESS ON STUDENTS’ BEHAVIORAL INTENTION TO USE AI TECHNOLOGIES

Reda Al-Mawadieh; Malek Jdaitawi; Sherin Hassan Mabrouk; Ahlem  Debbabi; Jasia  Rafique; Anu  Dhawan; Hoda  Abdel Hameed; Abdalmuttaleb  Al-Sartawi; Mohammed  Aman

doi:10.5281/zenodo.18493614

THE MODERATING EFFECT OF VOLUNTARINESS OF USE AND TECHNOLOGY AWARENESS ON STUDENTS’ BEHAVIORAL INTENTION TO USE AI TECHNOLOGIES

Reda Al-Mawadieh
, Malek Jdaitawi
, Sherin Hassan Mabrouk
, Ahlem Debbabi
, Jasia Rafique
, Anu Dhawan
, Hoda Abdel Hameed
, Abdalmuttaleb Al-Sartawi
, Mohammed Aman

Self-Development Department

Zarqa University
Imam Abdulrahman Bin Faisal University
Ahlia University
University of Business and Technology

Research output: Contribution to journal › Article › peer-review

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Abstract

This study aimed at identifying the moderating effect of Voluntariness of use and Technology Awareness on students’ behavioral intention to use AI technologies. The sample, consisting of 282 university students from Saudi university and where selected through convenience sampling, after which, data was gathered from them. Data was analyzed using Partial Least Squares-Structural Equation Modeling to test the formulated hypotheses. Based on the obtained results, efforts, social influence had significant effects on behavioral intention of students towards AI technology but this significance was not found for performance expectancy. Also, technology awareness and voluntariness of use had no moderating effect between the variables and behavioral intention towards AI technology. The study has several practical and theoretical implications, the top of which is the extension of technology theoretical models and the enhancement of AI practices among the learning process of students.

Original language	American English
Pages (from-to)	394-400
Number of pages	7
Journal	Scientific Culture
Volume	12
Issue number	1
DOIs	https://doi.org/10.5281/zenodo.18493614
State	Published - 5 Feb 2026

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 4 Quality Education
SDG 9 Industry, Innovation, and Infrastructure

Keywords

Artificial Intelligence (AI) Technologies
Behavioral Intention
Technology Awareness
Voluntariness of Use

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title = "THE MODERATING EFFECT OF VOLUNTARINESS OF USE AND TECHNOLOGY AWARENESS ON STUDENTS{\textquoteright} BEHAVIORAL INTENTION TO USE AI TECHNOLOGIES",

abstract = "This study aimed at identifying the moderating effect of Voluntariness of use and Technology Awareness on students{\textquoteright} behavioral intention to use AI technologies. The sample, consisting of 282 university students from Saudi university and where selected through convenience sampling, after which, data was gathered from them. Data was analyzed using Partial Least Squares-Structural Equation Modeling to test the formulated hypotheses. Based on the obtained results, efforts, social influence had significant effects on behavioral intention of students towards AI technology but this significance was not found for performance expectancy. Also, technology awareness and voluntariness of use had no moderating effect between the variables and behavioral intention towards AI technology. The study has several practical and theoretical implications, the top of which is the extension of technology theoretical models and the enhancement of AI practices among the learning process of students.",

keywords = "Artificial Intelligence (AI) Technologies, Behavioral Intention, Technology Awareness, Voluntariness of Use",

author = "Reda Al-Mawadieh and Malek Jdaitawi and Mabrouk, \{Sherin Hassan\} and Ahlem Debbabi and Jasia Rafique and Anu Dhawan and \{Abdel Hameed\}, Hoda and Abdalmuttaleb Al-Sartawi and Mohammed Aman",

year = "2026",

month = feb,

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doi = "10.5281/zenodo.18493614",

language = "American English",

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pages = "394--400",

journal = "Scientific Culture",

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T1 - THE MODERATING EFFECT OF VOLUNTARINESS OF USE AND TECHNOLOGY AWARENESS ON STUDENTS’ BEHAVIORAL INTENTION TO USE AI TECHNOLOGIES

AU - Al-Mawadieh, Reda

AU - Jdaitawi, Malek

AU - Mabrouk, Sherin Hassan

AU - Debbabi, Ahlem

AU - Rafique, Jasia

AU - Dhawan, Anu

AU - Abdel Hameed, Hoda

AU - Al-Sartawi, Abdalmuttaleb

AU - Aman, Mohammed

PY - 2026/2/5

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N2 - This study aimed at identifying the moderating effect of Voluntariness of use and Technology Awareness on students’ behavioral intention to use AI technologies. The sample, consisting of 282 university students from Saudi university and where selected through convenience sampling, after which, data was gathered from them. Data was analyzed using Partial Least Squares-Structural Equation Modeling to test the formulated hypotheses. Based on the obtained results, efforts, social influence had significant effects on behavioral intention of students towards AI technology but this significance was not found for performance expectancy. Also, technology awareness and voluntariness of use had no moderating effect between the variables and behavioral intention towards AI technology. The study has several practical and theoretical implications, the top of which is the extension of technology theoretical models and the enhancement of AI practices among the learning process of students.

AB - This study aimed at identifying the moderating effect of Voluntariness of use and Technology Awareness on students’ behavioral intention to use AI technologies. The sample, consisting of 282 university students from Saudi university and where selected through convenience sampling, after which, data was gathered from them. Data was analyzed using Partial Least Squares-Structural Equation Modeling to test the formulated hypotheses. Based on the obtained results, efforts, social influence had significant effects on behavioral intention of students towards AI technology but this significance was not found for performance expectancy. Also, technology awareness and voluntariness of use had no moderating effect between the variables and behavioral intention towards AI technology. The study has several practical and theoretical implications, the top of which is the extension of technology theoretical models and the enhancement of AI practices among the learning process of students.

KW - Artificial Intelligence (AI) Technologies

KW - Behavioral Intention

KW - Technology Awareness

KW - Voluntariness of Use

UR - https://zenodo.org/records/18493614

U2 - 10.5281/zenodo.18493614

DO - 10.5281/zenodo.18493614

M3 - Article

SN - 2407-9529

VL - 12

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EP - 400

JO - Scientific Culture

JF - Scientific Culture

IS - 1

ER -

THE MODERATING EFFECT OF VOLUNTARINESS OF USE AND TECHNOLOGY AWARENESS ON STUDENTS’ BEHAVIORAL INTENTION TO USE AI TECHNOLOGIES

Abstract

UN SDGs

Keywords

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