Abstract
Artificial Intelligence (AI) is increasingly being recognized as a significant innovation and driver of success within the pharma sector, most notably in marketing and education. In pharma marketing, AI technologies like machine learning, predictive analytics, and natural language processing help firms to personalize interaction with healthcare professionals and patients, predict market trends, optimize sales strategy, and stay compliant with regulation. These technologies result in more effective communication, better positioning within the market, and better patient outcomes. Concurrently, pharma universities are leveraging AI to revamp learning mechanisms, expand research expertise, and reform course modules as per changing demands of the pharma industry. In incorporation of AI, pharma universities are facilitating alumni graduates with needs of the industry, drive innovation, and bolster global footing in the health sector. Although its potential to revolutionize is gigantic, AI adoption also poses issues in the spheres of ethics, data privacy, and the requirements of suitable regulatory frameworks. More attention must be paid to these challenges so that the complete potential of AI is maximized. The strategic deployment of AI in pharma marketing and education is crucial for facilitating efficiency, driving innovation, and gaining a competitive advantage in a rapidly digitalized healthcare environment.
| Original language | English |
|---|---|
| Title of host publication | Artificial Intelligence in Business - Applications and Ethical Considerations in the Digital Age. Proceedings of the 19th SICB on Artificial Intelligence in Business |
| Editors | Abdul Razzak Alshehadeh, Ihab Ali El-Qirem, Ghaleb Awad Ghaleb Awad Elrefae |
| Publisher | Springer Science and Business Media Deutschland GmbH |
| Pages | 185-191 |
| Number of pages | 7 |
| ISBN (Print) | 9783031966309 |
| DOIs | |
| State | Published - 2026 |
| Event | 19th Scientific Annual International Conference on Artificial Intelligence in Business, SICB 2025 - Amman, Jordan Duration: 21 Apr 2025 → 23 Apr 2025 |
Publication series
| Name | Lecture Notes in Networks and Systems |
|---|---|
| Volume | 1503 LNNS |
| ISSN (Print) | 2367-3370 |
| ISSN (Electronic) | 2367-3389 |
Conference
| Conference | 19th Scientific Annual International Conference on Artificial Intelligence in Business, SICB 2025 |
|---|---|
| Country/Territory | Jordan |
| City | Amman |
| Period | 21/04/25 → 23/04/25 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
Keywords
- Artificial Intelligence
- carrier Development
- Marketing
- Pharma Business
- Research
- University
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