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The Role of Artificial Intelligence Becoming a Business Success in Pharma Marketing and Pharma Universities

  • Jamal Moideen Muthu Mohamed*
  • , Fazil Ahmad
  • , Krishnaraju Venkatesan
  • , R. A.M.Jainaf Nachiya
  • , Ashok Kumar Balaraman
  • , Abdul Razzak Alshehadeh
  • *Corresponding author for this work
  • MAHSA University
  • King Khalid University
  • B.S. Abdur Rahman Crescent Institute of Science and Technology
  • University of Cyberjaya
  • Al-Zaytoonah University of Jordan

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Artificial Intelligence (AI) is increasingly being recognized as a significant innovation and driver of success within the pharma sector, most notably in marketing and education. In pharma marketing, AI technologies like machine learning, predictive analytics, and natural language processing help firms to personalize interaction with healthcare professionals and patients, predict market trends, optimize sales strategy, and stay compliant with regulation. These technologies result in more effective communication, better positioning within the market, and better patient outcomes. Concurrently, pharma universities are leveraging AI to revamp learning mechanisms, expand research expertise, and reform course modules as per changing demands of the pharma industry. In incorporation of AI, pharma universities are facilitating alumni graduates with needs of the industry, drive innovation, and bolster global footing in the health sector. Although its potential to revolutionize is gigantic, AI adoption also poses issues in the spheres of ethics, data privacy, and the requirements of suitable regulatory frameworks. More attention must be paid to these challenges so that the complete potential of AI is maximized. The strategic deployment of AI in pharma marketing and education is crucial for facilitating efficiency, driving innovation, and gaining a competitive advantage in a rapidly digitalized healthcare environment.

Original languageEnglish
Title of host publicationArtificial Intelligence in Business - Applications and Ethical Considerations in the Digital Age. Proceedings of the 19th SICB on Artificial Intelligence in Business
EditorsAbdul Razzak Alshehadeh, Ihab Ali El-Qirem, Ghaleb Awad Ghaleb Awad Elrefae
PublisherSpringer Science and Business Media Deutschland GmbH
Pages185-191
Number of pages7
ISBN (Print)9783031966309
DOIs
StatePublished - 2026
Event19th Scientific Annual International Conference on Artificial Intelligence in Business, SICB 2025 - Amman, Jordan
Duration: 21 Apr 202523 Apr 2025

Publication series

NameLecture Notes in Networks and Systems
Volume1503 LNNS
ISSN (Print)2367-3370
ISSN (Electronic)2367-3389

Conference

Conference19th Scientific Annual International Conference on Artificial Intelligence in Business, SICB 2025
Country/TerritoryJordan
CityAmman
Period21/04/2523/04/25

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure

Keywords

  • Artificial Intelligence
  • carrier Development
  • Marketing
  • Pharma Business
  • Research
  • University

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